Can we catch a breath? Business leaders feel they are finding their footing after dealing with the cascading effects of a pandemic, war, inflation, broken supply chains and forced digitalization of their business.
When it comes to finding the trends that are relevant for brands, the feedback loop is short. Netizens expect marketers to discover and digest these trends faster than ever. Quick identification goes with a deep understanding, the key to being relevant and accepted by communities.
We decided to highlight 12 strong and weak signals related to the notion of paradox. Wait, why are we still talking about paradoxes in 2023?
It was only natural to have each of our Insighters dive into a trend and share what they believe will define the coming months. So let’s go and explore, we hope you’ll enjoy your read and come talk to us after !