Today’s consumers have a lot of choice. With new technologies, delivering more media to more devices than ever before, their content options are unlimited and they are quickly overwhelmed. In the face of this information overload, consumers choose to engage only with content that is personally relevant to them, their purpose and their passions. And consumers are increasingly ignoring the majority of the advertising messages they receive. Instead, they focus on brands that address their passions and interests or provide them with useful information.
Thanks to our own methodology and a marketing intelligence tool, we analyse the digital behavior of your audiences on social media in order to identify the communities that follow you, express themselves on a theme or share your campaigns. This analysis helps to identify their interests and influences.
A relevant segmentation of your digital audiences, a better targeting of your ads, an optimization of your brand content strategy to better address your targets, fans or followers.